征稿期刊

International Marketing Review

期刊级别

SSCI (JCR 2023)

IF 4.8

Q1 (BUSINESS 71/302)

征稿主题

Deglobalization and Global Branding Strategy

细分领域

How do geopolitical factors and the forces of technological innovation interact and influence the development of global brands?

In the new macro environment, what new values and universal meanings can become the conceptual elements of global brand positioning, and have a positive impact on brand sustainability?

What are the prominent barriers for emerging market brands to enter the global market when facing deglobalization challenges?

What new values influence the effectiveness of global brand positioning?

What are changes in the marketing mix and channel networks of global brands as the global supply chain system has been adjusted and restructured?

重要时间

Submission Deadline: 31 December 2024

原文：https://www.emeraldgrouppublishing.com/calls-for-papers/deglobalization-and-global-branding-strategy