征稿期刊

Journal of Product & Brand Management

期刊级别

SSCI (JCR 2023)

IF 5.2

Q1 (BUSINESS 63/302)

Q1 (MANAGEMENT 77/401)

征稿主题

New Product Development (NPD) & Innovation Management for Products and Brands

细分领域

Advances in NPD design – creating a culture that embraces design, innovation and creativity

Evolving technologies/capabilities such as digital/mobile/social in NPD

Customer involvement in NPD

Measuring and sustaining NPD commercialization success and long-term performance;

Best practices and success stories from NPD

Ethical dilemmas in NPD such as sustainability, social responsibility, outsourcing and interfacing with supply chain issues more broadly

Improving well-being through new transformative services

The interplay between NPD and branding

重要时间

Submission Deadline: 1 November 2024

原文：https://www.emeraldgrouppublishing.com/calls-for-papers/new-product-development-npd-innovation-management-products-and-brands