征稿期刊

Journal of Marketing Management

期刊级别

SSCI (JCR 2023)

IF 3.5

Q2 (BUSINESS 118/302)

Q2 (MANAGEMENT 151/401)

征稿主题

Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World

细分领域

What methods can illuminate the interaction of daydreaming and consumption?

What actions by marketers tend to produce what kinds of daydreams in consumers? What role can technology play in producing these effects?

How do marketers exert power through shaping consumers’ fantasies, and how do consumers assert agency through consumption in fantasy’?

What roles do daydreaming and fantasy play in addictive or other harmful consumption?

Can daydreaming drive more responsible forms of consumption? If ‘the virtual displaces the material’ (Wilk, 2022: 265), how far can daydreaming be a source of sustainable fun?

What role can marketers play in stimulating people’s fantasies that facilitate a more sustainable society?

重要时间

Submission Deadline: 1 September 2025